The development phase is about strengthening your mobile app with light testing and fixing bugs. However, as a small business, you have to focus your resources on the right issues. Doing so allows your mobile app to work to its optimum. Mobile app analytics is a handy tool that can help you with this. With mobile-app analytics, you get reliable, data-driven, relevant, and targeted data to identify the gaps in your mobile app and fix it before it goes live.
If you are yet to harness this powerful tool, we give you a quick guide to mobile-app analytics. It will eliminate errors and make your mobile app relevant to your users.
What is Mobile-App Analytics?
Mobiles app-analytics track, analyzes, and provides detailed information on the user interaction with the mobile app. It tracks the usage, monitors it, recognizes patterns, and provides a comprehensive view of the critical metrics that determine mobile app usability.
Types of Mobile- App Analytics
Mobile-App analytics gives you information to go deep into engagement, user acquisition, and assessing revenue metrics. However, if you need to take a quick overview of the three main focus areas during the development phase, emphasize on in-app analytics, advertising analytics, and performance analytics.
In-App Analytics
During the development phase, with the in-app analytics, you get to see how an external user works through the app. Some insights include the in-session user clicks, where users spend more time, the type of device, user demographics, and event tracking.
If you are in manufacturing, developing a mobile app that improves real-time interaction with CRM (Customer Relationship Management) is an apt tool. Here the in-app analytics gives you detailed information on the type of users, their preference, and real-time data from customers to manufacturing, thereby reducing the turnaround time and efficiently using resources.
Advertising Analytics
Without advertising analytics, you will have a great product, but one that does not reach the right audience. A competitive landscape means you end up at the bottom of the mobile app lists making it hard to be found by prospective users.
A key takeaway here is to use advertising analytics to your advantage aggressively. Monitor installs, registrations, purchases, and clicks during the trial run with external users in the development phase to know how well they convert and tweak your messaging to reflect a better outcome.
Performance Analytics
User intent is becoming a key metric to taper mobile app. Some ways to keep the user hooked onto the app are to ensure continuous app availability during the user access in the development phase.
As much as 24% of users abandon the mobile app after using it the first time. Tracking app response, uptime, crashes, and bugs can reduce the occurrence of users leaving the mobile app in the first instance.
Be Clear on Your Mobile App Goals
Bearing the end-user in mind and their needs is a good starting point when it comes to mobile app goals. However, to take it further, knowing the three or four core reasons to build a mobile app can eliminate any ambiguity while making it. Consider answering these questions to begin with when testing the app during the development phase.
- What’s the unique user problem the Mobile App will try to address?
- What features can meet this need?
- How well with the mobile app adapt to these features even while ensuring a great user experience?
By having a clear answer, each member of the team will align their workflow to reflect these core focus areas during and after mobile-app development.
Key Metrics to Track
If you are yet to explore the potential of the mobile app, start small. While there are many metrics like MAU (Monthly Active Users) and Lifetime Value (LTV) to track after launch, some key metrics that can benefit you during the development phase are app load per period, the average time to load screen and app crash rate.
App load per period: During the development phase, users can detect a low-stress tolerance in your app. It’s a red flag that your app needs immediate assistance. It means the app is unable to take in many transactions at one time, reducing the mobile app performance. For this, look into the scheduling and tailor the code to improve input-output storage optimally.
Average time to load screen: Often, inaccurate screen dimensions, large image size, and inconsistent font size can lead to longer screen load time. Insert the code during the development phase and refine it during the testing phase to improve it.
App crash rate: An effective way to improve user experience is to reduce the app crash rate. With the help of the tools mentioned in the next section, you can detect the cause of the crash and insert the necessary code during the testing phase.
Tools to Track these Metrics
When you are relatively new to mobile app analytics, we believe relying on time-tested tools to provide credible metrics can set you on the right track. Some tools that come highly recommended based on user experience are:
Firebase: Firebase stands for credibility and adaptive infrastructure. Backed by Google, it is designed to help you analyze, use databases, and look into crash reports.
Crashlytics: This is another tool from the house of Google. With its use, you can get to track user logs, statistics and reviews, and crashes that can be a sore area when it comes to user experience. With Crashlytics, you get to go deep into the links causing the crash and also detailed notifications on the cause.
Localytics: For a relevant, detailed, yet personalized marketing message, Localytics is your reliable tool. It personalizes content for app users giving you value for your marketing campaign.
Conclusion
A key to earning and sustaining your mobile app is to understand how it performs during the development phase much before you launch the mobile app. By being proactive with mobile-app analytics during the development stage, you are prepared to set your goals, test them thoroughly in advance and tweak them as expectations. With this, you can save time, resources, and set up your mobile app for an excellent user experience after the launch.
To know more about mobile app development and how we can help you feel free to contact us here.
